Filming an interview might be difficult. We're used to controlling every part of the filming process, yet an interview has many uncontrollable variables that make it strange to shoot.
If you want to improve your interviewing skills, try these ideas. Purpose-focused
Your interview videography purpose. Want to clarify a complex topic, gain leads, or become an industry expert? Narrowing the video's purpose helps define its end aims.
Find the appropriate interviewee
- Engagement
is key to a successful video interview
- If you're
bored by your interviewee, so will your audience.
- Find an
interviewee who's comfortable on camera and can hold an entertaining
conversation.
- Choose a
company expert to describe your product/service to viewers.
- Choose a satisfied customer to share a success story. If it's a recruiting film, use firm personnel so viewers can relate and learn about your culture.
Helpful Interview Video Research Topics
- Next,
research the topic to learn what questions to ask. It helps rephrase
questions and provide context.
- Prepare
your interview questions and interview video recommendations.
- Unprepared
interviews often take unforeseen detours. Make them flow together. Who,
What, Where, When, Why, and How.
- Avoid
yes-or-no questions and open-ended ones. Ask interview-related questions.
- A testimonial should address potential clients' worries or objections.
Choose the interview type.
- Standard
Q&A and monologue interviews exist.
- If you want
a natural-flowing interview, use B-roll and voiceovers to edit out any
blunders.
- You can see
the interviewee's face. Choose!
- Background interview video tips
- Video
shoots require the correct setting. Where do you film? Indoors? Outdoors?
Office? A view?
- Make sure
your video's background fits its style and topic.
- When shooting a recruiting video, show employees moving around the company. It will assist them in understanding the company culture and your message.
Interviewee preparation
- Next,
prepare your interviewee with the questions.
- Address their concerns to ease their nerves. Reassure them that you can edit out any mistakes.
Keep the lights bright.
- Excellent
lighting is vital for a good photo. Lighting has two parts: wide and
short.
- Your
subject should be facing the board, with the primary light coming from the
same side.
- Short-side lighting can make a subject's face look flat.
Soundcheck
- Videography
interview sound is crucial. No one
enjoys poor interview sound, right? Have a crew member record and monitor
on-set audio.
- While filming the interview,
check for background noises and distractions.
- Once you
have all the interview footage, start stitching it together to create a
natural flow. After editing, you can add music, effects, on-screen text,
or anything else to your video.
